Are you tired of your website not showing up on the first page of search engine results? Do you want to learn how to optimize your website for search engines? If yes, then you have come to the right place. In this comprehensive guide, we will take you on a journey from zero to hero and teach you everything you need to know about SEO.
What Is SEO?
As a Beginner in the world of SEO, Working On it may seem daunting. However, with the right tools and techniques, you can master these skills and unleash the SEO beast. In this SEO guide, we’ll cover everything you need to know about What is SEO, Keyword Research, Types of SEO, subtypes, and Useful Tools for SEO.
Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). SEO is essential for any website that wants to attract organic Traffic and increase its online presence.
In Simple Terms, SEO Means Working on your website so your website gets more visitors.
Now here, you are in doubt about what is organic Traffic. There are two types of traffic organic and inorganic traffic. So let’s see it Below:-
Organic Traffic:- Organic Traffic is the Traffic Or visitors to your website which are come to your website directly by search engines.
Inorganic Traffic:- Inorganic Traffic is the Traffic that comes to your website directly or comes to your website by ads and referrals and sharing your website link to your WhatsApp groups. It’s also called direct Traffic or paid Traffic.
Now you have clarity that what is SEO so now we go forward to our next step why SEO is important?
Why Is SEO Important?
SEO is important because it helps your website get found by potential customers. When someone searches for a product or service that you offer, you want your website to show up at the top of the search results page. The higher your website ranks, the more likely people are to click on it and visit your site. This can lead to increased traffic, leads, and sales for your business.
Additionally, SEO is a cost-effective way to promote your business online. While paid advertising can be effective, it can also be expensive. SEO, on the other hand, can be done for free (if you have the time and expertise) or for a relatively low cost. By investing in SEO, you can drive more traffic to your website without running ads.
Types of SEO:-
There are mainly Three Types of SEO:-
- On-Page SEO
- Technical SEO
- Off-Page SEO
Let’s discuss each of them below,
On-Page SEO:-
On-Page SEO:- This refers to the optimization of the content and structure of your website. It Means On-Page SEO Is working on your website to get more reach and more organic traffic.
On-page SEO Includes Keyword Research, Title Tags, Meta Description, HTML Tags, Image Optimization, URL Structure, and more.
Let’s See a Few of them,
Keyword Research:-
What are Keyword and keyword research?
Keyword means any word that searches in search engines. let’s see for example, if you search on Google for a red t-shirt at a low cost so here, “red t-shirt in low-cost” is the keyword. So the keyword is any search term that searches in search engines.
Keyword research is the process of identifying and analyzing the search terms that people use to find information on the internet. It means you need to analyze the keywords and words that your target audience is using to search for your products or services.
Importance of Keyword Research:
If you publish a blog or launch a product that no one is searching for so you would not receive any traffic so it is a waste of time. Keyword research tells you what is people searching on search engines, and what is going on in the digital world so that is helpful to you to write on that topic and use that keyword so your article and your product rank higher and get traffic.
How to find essential and trending Keywords?
Now you are in thinking that how can I do Keyword research. for keyword research, you need to use tools like Google keyword planner,ahrefs, ubersuggest, etc.
google keyword planner is a good option for beginning your SEO Journey google keyword planner helps to identify competition on the keyword search volume of keywords, alternative keywords, and much more.
Title Tags and meta description:
What are Title tags?
Title tags are the Title of the page. You can also say that it is the main text of the site when you enter it. Let me tell you an example. If you search on Google for what is off-page SEO so you get some results then you read some catchy titles and click on them that title is title tags of the page.
What You need to know to make title tags SEO friendly:
Quick tips, in the beginning, You can use keywords not more than one But if it is more related you can use a second keyword. Furthermore, make two different titles one for your title tag which appears on SERP’s page, And another one for your H1 tag for your page’s main heading. Make sure that you use keywords in your title tag and also remember that one thing doesn’t do keyword stuffing.
What Are meta descriptions?
Now you are thinking so what are meta descriptions? A meta description is a sentence that is long and down to the title tag on SERP’s page. It provides long text and information.
In this quick tip, add keywords, and make it unique and informative for the user.
HTML Tags
The HTML tag is a hypertext markup language that uses in a reading of your website view. Experts said that if you write a post or publish a blog or anything don’t do it without H tags.
Different tags for the Title, different for subheadings, and different for long text. there are six different types of headings h1, h2, h3, h4, h5, h6.
The H1 tag is used for the main Title of the page or blog, and h2 is the second subheading as it is h3 and other.
We will learn it soon step by step.
More on-page SEO there is Image optimization and URL structure and more. for learning full-on page SEO including how to use keywords, meta description h1 tags, and everything click here.
Let’s go further in our SEO guide and move to Off-page SEO
Off-page SEO:-
Off-page SEO:- This refers to the optimization of factors outside of your website that can impact your search rankings. This includes things like backlinks, social media signals, and other external factors that can influence your website’s visibility in search results.
Off-page SEO shows the website’s trustworthiness, mentions to other sites, social media mentions, and backlinks. Off-page SEO is crucial in ranking your website on 1st page of any search engine.
Backlinks:-
Backlinks are links from an external website that give reference to your website. In simple terms, a backlink is when another website includes a hyperlink that leads to your website.
Backlinks are also called inbound and link building.
Search Engines like Google refers to the high authority of backlinks and site contain to your field. Making more high-quality backlinks improves your whole over rankings and trustworthiness.
Doing guest posting, forums and more helps in ranking your website. If you want to learn about off-page SEO link is click here for the full blog.
Technical SEO:-
Technical SEO:- This refers to the optimization of the technical aspect of your site such as page speed, mobile-friendly website, Finding & Fixing the broken pages of the website, Schema markup, and more by doing this your website get a boost in rankings.
so let’s dive deeper into it. starts with page speed.
Page Speed:-
Improving your page speed is a very important factor in ranking and as well as customer prospects too.
we all know that if any site is not open fast we close that site and go to another site because of this we lost our prospective customers and the bounce rate remains higher.
Page speed is a ranking factor both on mobile and desktop for this you can use Google’s page speed insight or GTmetrix for analyzing your website speed and where the site gets more time to load.
Mobile Friendly website:-
Google first start indexing from mobile versions webpages so making a website mobile friendly is getting you more reach and indexed fast. For checking whether your website is user-friendly or not, you can use Google search console which shows not usable pages and shows what is problem there so you can fix it easily.
Want to know how to do technical SEO step by step? Click here.
Tools For doing SEO:-
There are so many tools available but I talk about some of them below:-
Yoast SEO Plugin – Yoast SEO plugin is best for WordPress websites.
Rankmath SEO Plugin – Another best plugin for doing SEO.
You can use tools like ubersuggest, semrush, ahrefs, and many more tools and plugins.
Conclusion:-
For any website for any Instagram or Facebook page for any GMB(google my business) store SEO is important and unavoidable activity to do. SEO is an ongoing process that needs daily efforts, research, and monitoring. gradually you can understand it and start growing in the field of SEO and can able to rank your website.